Novavax’s brand elements. All environmental graphics are an expansion of these core assets.
The logo is the brand’s most iconic asset, and it is treated in a heroic manner. It is used for maximum visibility and impact in high-traffic areas.
Exterior signage system.
Exterior directional signage system, to help visitors and employees navigate the campuses.
Wayfinding and orientation brand elements.
Interior directional signage.
A suite of iconography was designed specifically for all Novavax signage. The blue dot alludes to the nanoparticle found in Novavax Vaccines.
Interior wayfinding and orientation signage.
The Novavax science (top left) was used as inspiration for the environmental graphics system (top right) and the creation of “graphic clusters” (above & below).
“Graphic Clusters”; artful, colorful and unique designs based on vaccine science.
We divided the work space into diverse zones to help employees with navigation. Each zone has a unique visual treatment, defined by color and graphics.
3D floor plans were created to illustrate the concept of zoning and the placement of graphics and wayfinding signage.
Environmental graphics used to define a workspace zone and add branding to long hallways and walls.
A selection from the newly created experiential global brand guidelines.