The "Art of Luxury" campaign was born out of the alliance between mega-mogul Sean "P Diddy" Combs and Cîroc Vodka.
I was in charge of creating an engaging piece of printed collateral for Diddy himself to showcase his marketing success with the Cîroc brand of Vodka - literally billions of press impressions. A limited edition book was created; "An Icon. An Alliance." which is encased in a laser etched plastic slip case in a limited quantity of 100 given to only those Diddy deemed worthy.
Duties: Concept, art direction and design.